HUMAN FIRST. Built in real operations. Proven in production.
Ascent AI Labs
HUMAN FIRST.

HUMAN FIRST. Automation systems that protect trust—and remove the admin drag.

We remove repetitive admin work so your people can do what only humans can do: build trust, educate, guide decisions, and create a calm premium experience.

Book a 15–30 Minute Intro Call — HUMAN FIRST.Watch Ashley AI in Action — HUMAN FIRST.

HUMAN FIRST. Choose your lane.

Two paths. Same principle: empower your people, protect your operations.

HIPAA-COMPLIANT

HIPAA-Compliant Automation Stack

(Clinics + Benefits)

Who it's for

Medical clinics & urgent careImaging centersWeight loss clinicsMed spas

What you get

  • End-to-end HIPAA-compliant funnel
  • Ashley AI voice caller (inside the HIPAA-compliant stack)
  • BAA execution where required (and vendor BAAs where applicable)

Engagement: One-time implementation (scope-based) + optional managed ops subscription

Request the HIPAA Stack Walkthrough — HUMAN FIRST.
ANY INDUSTRY

Automation for Any Small Business

(Non-HIPAA)

Who it's for

HVAC & home servicesAuto repair shopsSalons & spasRestaurants

What you get

  • Ashley AI voice receptionist
  • Automated scheduling & follow-up
  • Digital workflow conversion

Engagement: One-time implementation (scope-based) + optional managed ops subscription

Request an Automation Walkthrough — HUMAN FIRST.
Apex — Agentic Marketing Manager — Coming Soon

HUMAN FIRST. Operational outcomes.

What changes when you remove the admin drag.

Remove repetitive admin work

Free your team from phone tag, manual data entry, and follow-up chaos.

Reduce errors + handoff friction

Standardized workflows mean fewer dropped balls and smoother operations.

Improve customer/patient experience

Faster responses, consistent communication, and a calm premium feel.

Increase capacity by reallocating human time

Your people focus on high-value work: relationships, education, and trust.

Results vary by industry, volume, and adoption.

PROOF LAB

HUMAN FIRST. Proof in production.

Ascent Trim & Wellness is our proof lab—a real HIPAA-compliant clinic where we build, test, and refine everything before offering it to clients.

1

Ship v1

We deploy a working system in real operations—not a sandbox.

2

Measure

We track what actually happens: time saved, errors reduced, experience improved.

3

Iterate without breaking trust

We refine the system while keeping your operations running smoothly.

What works for Ascent Trim & Wellness works for you.

Learn more about our proof lab
ASHLEY AI IN ACTION

HUMAN FIRST. Meet Ashley AI.

Your AI voice receptionist that handles calls with the warmth and competence of your best team member.

Inbound Call: New Patient Scheduling + FAQs

Ashley handles a new caller, answers questions, and books an appointment.

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No PHI in this demo. Examples are anonymized or reenacted.

Inbound Call: Insurance/Benefits Intake + Next Steps (Operational Only)

Ashley collects intake information and guides callers through next steps.

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No PHI in this demo. Examples are anonymized or reenacted.

Follow-up: Missed Appointment Reschedule

Ashley reaches out to reschedule a missed appointment with empathy.

[AUDIO PLAYER – paste link or upload file]

No PHI in this demo. Examples are anonymized or reenacted.

Routing/Escalation: Clinical Question → Handoff to Human

Ashley recognizes when a human is needed and routes appropriately.

[AUDIO PLAYER – paste link or upload file]

No PHI in this demo. Examples are anonymized or reenacted.

Watch Ashley AI in Action — HUMAN FIRST.

HUMAN FIRST. Built by Operators.

Colorado Springs-based. Built for clinics and operators nationwide.

Don Murray

Don Murray

Founder & Chief Architect

U.S. Military Veteran

25+ years building businesses across industries. Tired of tools that overpromise and underdeliver, Don created Ascent AI Labs with one principle: HUMAN FIRST.

  • Founded Ascent Trim & Wellness — HIPAA-compliant proof lab
  • Founded Ascent AI Labs — HUMAN FIRST automation
  • Founded a Top 10 real estate team (early model)
  • 3.14 Pi Bar: COVID purchase → GMA feature → successful exit
  • Franchise owner
  • Soggy Dog Grooming — 3X return
  • School of Music graduate • Professional drum/percussion instructor
Rob Thompson

Rob Thompson

Co-Founder & CTO

U.S. Military Veteran • MBA

Technical firepower meets business acumen. Rob architects systems that actually work in the real world—not just on paper.

  • MBA + master programmer
  • The 411 for the 719: 20K → 130K+ members
  • Bridges technical possibility with practical profitability
Meet Don & Rob — HUMAN FIRST.

HUMAN FIRST. How it works.

Truthful, simple, no surprises.

Book a 15–30 minute intro call

Talk to us (or Ashley AI) to share your situation and goals.

We map your workflow reality + bottlenecks

We dig into how your operation actually runs—not how it should run on paper.

We build a proof-of-concept system

Aligned to your lane (HIPAA or non-HIPAA), delivered face-to-face or virtually.

Implementation + training

One-time, scope-based. Your team knows how to use it before we leave.

Optional managed ops subscription

Ongoing monitoring, optimization, and support if you want it.

Book a 15–30 Minute Intro Call — HUMAN FIRST.

HUMAN FIRST. Ready to remove the busywork without losing the human touch?

Choose your path and let's talk.

Book a 15–30 Minute Intro Call — HUMAN FIRST.Request the HIPAA Stack Walkthrough — HUMAN FIRST.Request an Automation Walkthrough — HUMAN FIRST.